Workshop: From Idea to Income: Entrepreneurial Blueprint with Gregory Vetter

Event Description

Want to learn how to take an idea and turn it into a thriving, profitable business? Join serial entrepreneur Gregory Vetter for From Idea to Income: Entrepreneurial Blueprint, a high-energy, no-nonsense workshop designed to help you think bigger, move faster, and build smarter. Drawing from his journey of scaling Tessemae’s from a family recipe to a $300 million brand and leading multiple successful ventures, Greg will share unfiltered lessons on innovation, resilience, and growth. Whether you’re launching your first venture or expanding an existing one, you’ll walk away with actionable strategies and the confidence to make your vision a reality.

About the Guest Speaker

Gregory Vetter is a serial entrepreneur, business leader, and the driving force behind brands such as Tessemae’s All Natural, Alta Fresh Foods, Homegrown Brands, Tushee’s, and Quenchers. Known for his bold, no-nonsense leadership style, Greg is passionate about disrupting industries and developing the next generation of business leaders. In his book Undressed: The Unfiltered Story of My Failed American Dream and How It Led to Success, he shares the raw truths of entrepreneurship—the failures, the comebacks, and the lessons learned along the way. His journey scaling Tessemae’s to over $300 million stands as proof that success comes from embracing challenges and turning setbacks into opportunities. A finalist for EY Entrepreneur of the Year and named Inc. Magazine’s Entrepreneur of the Year, Greg’s insights have been featured in Forbes, Fox Business, The Washington Post, Entrepreneur Magazine, Food Network, CBS News, and more.

The Center for Entrepreneurship and Innovation (CEI)

About the Workshops

The CEI's weekly ThinkUBator Workshop series equips entrepreneurs with essential tools and knowledge to succeed. From work-life balance to business growth strategies, our workshops provide actionable insights to help turn innovative ideas into successful ventures. Whether you're looking for guidance on marketing, securing funding, or building a team, CEI workshops are tailored to support your entrepreneurial journey.

About the Center

The University of Baltimore’s Center for Entrepreneurship & Innovation (CEI) offers comprehensive support to UB students and alumni looking to start or scale a business. Through educational programs, expert mentoring, and connections to the business community, the CEI empowers entrepreneurs at every stage. Learn more at www.ubalt.edu/cei.

Hybrid Event Location

Center for Entrepreneurship & Innovation (CEI), BC 104Merrick School of Business, University of Baltimore

In-person and virtual participation options available. We encourage in-person attendance.

Event Registration: https://www.eventbrite.com/e/1584038254059